She also runs a blog, Simple(ish) Living, where she posts some recipes, DIY stuff, and reviews of low waste or ethical products. Its also important that followers of sustainability influencers Instagram are actively engaging with their posts so that your message will reach a wide audience. The first step is researching sustainability influencers Instagram who have the potential to be interested in your brand and message. She learned from her vegetarian father the importance of respecting mother earth. Her blog covers sustainable fashion, clean beauty, a low-impact lifestyle, and more. Over time, she changed the name of her blog to Ecological.ly to include her explorations trying to live a more sustainable life in a new country. Sustainability influencers have the upper hand in introducing a brand or product to their followers. They are using social media platforms to advocate for a better fashion industry. Find a unique mix of inspiration, thought leadership, unparalleled community and connections. He is also one of the most successful carfluencers in Germany. She has published two books, namely, Less Stuff (2019), which is about changing our relationship with our things, from a zero-waste perspective; and,the Less Waste No Fuss Kitchen (2020). The 29-year-old. Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. He has a business background and focuses on the different strategies of renewable energies and developments such as digitalisation in the field. This is why the sustainability movement has become a global trend. The problem is that the boundaries between advertising and content are becoming blurred on social media. The GfK Sustainability Index, published for the first time today, continuously examines the attitudes of German consumers regarding sustainability in a representative survey. Power couple Scott and Rachael Johnston are one of the top sustainability influencers who are based in New Mexico. Aside from her creating content for her blog and channel, she is also an Ecopreneur Podcast Host, Low Impact Movement (LIM) Contributor, and an active member of Ethical Writers and Creatives. With more than a decade of experience in the renewable energy sector in various regions, he now counts with his own PV company. Sustainability influencers Instagram also works with companies and brands that share similar environmental goals. The Intersectional Environmentalist, which campaigns for an inclusive version of environmentalism, highlighting injustices experienced by marginalised communities, has now gained 121,000 followers,. However, estimates suggest that influencers can earn thousands of euros per sponsored post, althoughthat applies only to those in the top league. Without further ado, heres the list of 100 Top Sustainability Influencers in 2023, that you can collaborate with to help you promote the right message for your brand. For instance, by changing to a regional electricity supplier if possible. Environmental influencers use their large followings and platforms to spread awareness and motivate action on behalf of our world. Connie Cao is Melbourne-based travel, lifestyle, home & sustainable living blogger, photographer, and influencer. Accordingly, the ad reach of Instagram has grown by 35.6% for the total population since the beginning of the year. For example, images on Instagram have 23% more engagement than on Facebook, and videos, , everyone wants to work with content creators and use their reach. Erin was a consultant on the award-winning TV show War On Waste and helped organized several environmental groups such as Plastic Bag Free Victoria, Zero Waste Victoria, and Zero Waste Festival. Grenada-based couples Vivien and Aaron are often globetrotting with a deeper purpose of sharing a message about sustainable travel and low waste living. Her followers are mostly women aged between 18 and 24 (70%) and are enthusiastic about the topics of friends and family (37%) and sports and fitness (24.6%). These days, zur Lwen's videos show her meeting politicians, sharing tips on finances and explaining vegan nutrition. We use YouTube to embed content that may collect data about your activity. Furthermore, sustainability Instagram influencers with highly engaged audiences (e.g., average likes per post or comments per post) have been known to garner much higher returns than those without active participation from their followers. Julian Claen, known by the alias Julienco, has been publishing lifestyle videos on his YouTube channel since July 2014. They often share stories about how climate change or other environmental problems are affecting people and the planet. As a result, she started the Mindful Momma blog with a mission to offer simple solutions and inspiration for healthy, natural living. Megean set up her website with the hope of helping others reduce their waste and live a simpler life. One of these ways is by developing products and services that are safe and eco-friendly. Marie Nasemann, ethical fashion blogger Being an environmental postgrad, eco-blogger and one of the best environmental influencers, Nicole Wykes, wanted to have space where she can share the knowledge that she gained at the university as well as her sustainability journey, hoping to inspire people to live more holistically, so EcowithNico was born. Destiny Firth is a digital creator and shopper based in Nashville, Tennessee with a passion for holistic wellness and sustainability. She expanded her social media presence through the creation of her website, Impact for Good, and a TikTok Account. In a world where sustainability is becoming more and more important, these influencers are essential in helping to create a more sustainable future. "Sustainability, for me, is about being resourceful," Nguyen told Input in an interview. Whenever youre ready, here are 5 ways we can help you grow your solar business and reduce LCOE of your PV plants. As a result of the growing awareness around global sustainability initiatives and green brands on social media, the number of sustainability Instagram influencers has seen an increasing rise. With a belief that sustainable living should be hip, not hippie, Wendy is on a mission to bust myths about sustainability and to make it simple, attainable, and affordable for everyone. Her blog and YouTube Channel, both named Hey Ashley Renne, serves as a platform to educate and inspire others to help end animal exploitation, protect our natural environment, and improve health and wellness through sustainable, plant-based lifestyle changes. Erin is the person behind one of Australias popular zero-waste blogs, The Rogue Ginger, where she has documented her plastic-free and zero waste journey since 2013. As a creative, author, certified health coach, and Green Dreamer podcast host, Kamea is on a mission to encourage people to expand their views of wellness to include collective healing, ecological regeneration, planetary healing, and social justice. Taylor Pfromer, one of the top sustainability influencers, initially thought that a zero-waste lifestyle is a lot more expensive, but after trying it out for a year, she was amazed at how she was able to save a lot of money. Photo: Andreas Plata RNE With more than three million followers, she is one of the most successful female influencers in Germany. Now, Abby is one of the most famous environmental sustainability influencers in 2022, enthusiastic about living a more sustainable, eco-friendly, and healthy life and is very eager to share her expertise on health, wellness and sustainability. Rachael Wagstaff is the woman behind the Instagram account @simply.living.mindful. Our team of solar specialists is happy to show you pvDesign firsthand. Karen Housel is a sustainable fashion and lifestyle blogger, who believes that being eco-friendly doesnt mean compromising what you enjoy in life. Kristinais currently Managing Director of the German Energy Agency (DENA), where she leads international cooperation and sustainability in the transport sector. There are also Zero Waste Influencers in German-speaking countries, which have achieved a pioneering role here. Their voices are more crucial than ever as we confront more and more environmental issues. Being fully raw means that she eats only raw fruits . She curates select brands, research, guides, and practical tips to help empower you to make lifestyle choices that are kinder to people and the planet. Germany has been called the worlds first major renewable energy economy. By following the advice of sustainability influencers Instagram, we can all work together to create a more sustainable future. Kolsquare's technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. Shae hopes that, through her blog, she can empower women to be more conscious about their purchasing decisions without sacrificing beauty or being their best selves. Factors such as the follower count, level of audience engagement, location of followers, type of content posted, and even the platform used can all have an impact on the potential earnings of sustainability Instagram influencers. Gillian, one of the top sustainability influencers, first embarked on her journey to minimalism and slow fashion in 2015 after massive de-cluttering of almost half of her belongings. This content provided by sustainability Instagram influencers ranges from educational posts and videos that discuss the impact of climate change to product reviews on sustainable and eco-friendly products. The role of an eco-friendly influencer is to create content that not only entertains and engages their audience but also educates them about sustainable living practices. 11 coole Influencer, die uns zu mehr Nachhaltigkeit inspirieren. With a mixture of fun and style. Eventually, her channel gained traction resulting in more than 536 thousand subscribers as of this writing. Heres the list of 100 Top Sustainability Influencers to watch out for this 2023. To reach out to sustainability influencers Instagram successfully, there are a few key steps you should take. Her blog Sustainable in the Suburbs is designed to make a low waste lifestyle easily accessible in the suburbs. Manju Kumar, one of the most famous environmental sustainability influencers in 2022, is a well-respected zero-waste farmer who loves to grow her food in the backyard. Lauren has been living a zero-waste life since 2012. Creating a green and sustainable future: Presenting three influencers who use their platforms for this. They claim to provide a simple, healthy approach to living that extends beyond the kitchen and employ gluten-free, grain-free and refined sugar-free dishes. interested in sports and fitness (39.2%), vehicles (32%) and friends and family (29.3%). Location: Omni La Costa, Carlsbad, CA. When it comes time to discuss the specifics of your collaboration, consider what type of content sustainability influencers Instagram might be willing to produce such as sponsored posts or stories promoting your products, running giveaways or promotions, or taking part in charitable activities related to sustainability. Luca started his internet career with gaming videos that he publishes on his channel that was initially called ConCrafter, but has since been renamed Luca, Luca and finally laserluca. Their career aspirations. Anna Schunck and Marcus Werner write about their own learning process. In everyday life Im in favour of making small changes with big effects. Her audience is mostly made up of females (70.60%) aged between 18 and 24 (53%). So we took our readers with us on our journey, describing what we have learned in the process. Topics range from sustainable fashions and art events against microplastics to climate-friendly architecture. "I wouldn't say I'm a zero waste warrior but it's about being mindful, and aligning your . Marissa Burch is a digital creator and sustainable lifestyle blogger from Illinois with a keen interest in thrifting, slow fashion, and climate action. In addition, sustainability influencers Instagram can also host events, workshops, or panel discussions related to all things eco-friendly and invite audiences from all over the world. She is the co-author of the book called Sacred Cow and the producer and director of the movie Sacred Cow. Sustainable Daisy . Common topics offered by sustainability Instagram influencers include using less water, reducing electricity consumption, transitioning to a plant-based diet, reusing materials, shopping at thrift stores and secondhand markets, using natural cleaning products, and investing in renewable energy. This is where the important role of social media influencers comes into play. Marisa Becker also raises awareness via a podcast. Toronto-based Elizabeth Teo, one of the most famous environmental sustainability influencers in 2022, is an environmental educator, consultant, writer, and content creator who is on a mission to create awareness on environmental issues such as fast fashion, waste, and climate change through an intersectional lens. They advertise certain products on their channels andthat is how they make a living, even if it is unclear how much that is in concrete figures. Do sustainability brands work with eco friendly influencers? Her ultimate goal is to inspire and empower others to make better choices for themselves and the planet, but with an open invitation to learn from other peoples journey as well. Theyve also been linked to the clean eating and health movements, though they claim they never discuss it in their books. She sees her role primarily as that of a big sister or good friend. Influencers are using social media to inform and promote positive #sustainability messages. 1. Find top Instagram influencers in Germany. But those at the top of the rankings are few and far between, as the top 3 have already reached twice the brand value of those in the places four to eleven and even 20 to 100 times the value of those in 20 to 25th place.. Out of the total population of Germany (83.89 million in January 2022), 78.02 million people use the Internet and 29.85 million use Instagram, making the level of Internet penetration in Germany 93% of the total population. Going green is a flourishing trend that's bound to never go out of style. Tara began her low waste journey back in 2017. The good news is that sustainability is no longer just an environmental issue. Sustainability influencers, also known as environmental influencers, are those who utilize their position to advocate for change and spread awareness of environmental concerns. In the middle of its energy transition, check out the influencers of the renewable energy landscape. Influencer marketing, especially when it comes to eco friendly influencers, is a powerful way for sustainability brands to reach a wider audience and build relationships with consumers who share similar values. The same is more or less true forother European countries. The 26-year-old has also developed her own app, published two cookbooks, and now sells her own food using her brand Naturally-Pam. She built her YouTube channel Sustainably Vegan and environmental movement, The Low Impact Movement in which she shares her journey to low waste and low impact lifestyle. The two girls main followers are women (76.1%) aged between 18 and 24 (53.2%). With years of experience in waste management, Jonathan Levy, a.k.a The Zero Waste Guy, one of the most famous male sustainability influencers in 2022, has become one of the most sought-after Environmental Consultants in the US. But I really want to stress that we cant save the climate simply as consumers. Youtuber duo Oliver and Yannick post videos about ethical fashions and sustainable lifestyle on their Rethinknation channel. Bibi's Beauty Place German language sustainability blogs and podcasts Blogs and Websites 1) Peppermynta - The Eco Magazine Behind the online magazine Peppermynta are the two bloggers Fenja Kramer, who founded Peppermynta in 2015, and Lara Keuthen. Realizing how animals are murdered or mistreated at the expense of human consumption, Stephanie went strictly vegan in January 2017 and supported the use of plant-based products. In their own way, they all spotlight how consumption, mobility and the very lives we lead can be designed to meet the needs of the future. At that time we had no idea what a sustainable lifestyle could look like, says Werner. In June 2015, they started posting videos on Musical.ly, which as we all know became TikTok. SEDONA CHRISTINA @sedonachristina (45.8K), 37. Kathryn runs a lifestyle website, Going Zero Waste, which she dedicates to helping others live healthier and more sustainable life. Since her early childhood, she has been taught to love nature and appreciate its beauty. When they learned about the harmful effects of plastic that are present in most beauty or body care products, the twins began creating their own. Kate advocates for a lifestyle that respects and protects people and the planet. APRIL JORDAN @the.ethical.edit (10.5K), 82. What content do sustainability Instagram influencers produce? On Instagram, 8.6 million people follow her and engage at a rate of 2.98%. They are trying to raise a voice for the ongoing problems of the society by sharing about issues such as sustainability, environment and pollution. JESSICA PURCELL @thoughtfullysustainable (4,383), TOP SUSTAINABILITY INFLUENCERS TO FOLLOW IN 2023- FAQ. Matthiasis the director of European Policy at Agora Energiewende. Brooklyn-based zero waste blogger and cofounder of Intersectional Environmentalist Sabrina Katz had one of the best lifestyle changes made four years after she decided to go zero waste. She created the website Worth Not Waste with a goal of promoting low waste living and ethical fashion in a way that is attainable, intersectional, and based on science. BibisBeautyPalace is Bianca Bibi Claens Youtube channel. But how can we achieve it in our everyday lives? She contributes regularly to several blogs and her work has been featured in The Los Angeles Times, The Boston Globe, Outside Magazine, Mother Earth News, and MindBodyGreen. Tara Kenna, a Canadian-based sustainability influencer holds the top spot. Robert also has a PhD in political science. Although GreenTech influencers in the Government category make up only 5.2% of the total, the two most relevant personalities across Europe are part of this group. Sedona uses her self-titled YouTube channel as a platform to promote her advocacy for slow living and sustainability. When she moved to LA, she started her blog entitled English Lass where she shared her experience exploring a new country. MELISSA HEMSLEY @melissa.hemsley (182K), 6. LINDSEY MILES @treadingmyownpath (53.7K), 35. Kate firmly advocates conscious consumerism and is a huge fan of preloved items, DIYs, and supporting local businesses. Her actual name is unknown, . But which is the better route to take? The reported research builds on a multi-case research of four German wine estates. Please check your adblocker settings. After all, our money is effective too. MADELEINE @greenfashionista.se (4,965), 94. Shia Su is one of the top sustainability influencers based in Canada, who began her zero waste journey in 2014. Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. Four million subscribers* follow him on YouTube, six million on Instagram (engagement rate 3.95%). Furthermore, this strategy helps create trust between the brand and its consumers by allowing them to connect with real people like eco friendly influencers who genuinely care about the environment. CELINE ORSATTI @lesswaste_birdie (4,580), 98. Mirkois Team Lead Engineering at BayWa r.e Solar Projects GmbH, one of the main German solar actors, with worldwide presence. Jrgis the president of the German Solar Industry Association (BSW). Empirical research on strategic sustainability is expected to provide guidance for needed dynamic transformation and sustainability. They present facts and give advice on minimalist, conscious consumption and waste prevention and also recommend shops with ethical fashions. Their debut book, The Art of Eating Well, was released in 2014, followed by Eating Well with Hemsley & Hemsley, a Channel 4 tv show. Their overarching message is that we all can no longer afford to ignore the plight of the environment, and we must take sustainability seriously immediately. This text provides general information. Monika Poppy, one of the most famous environmental sustainability influencers in 2022, is a well-known sustainability influencer, public speaker, and consultant who has been cited as one of the UKs Leading Environmentalists by Forbes. On top of this, she is chairwoman of The Forestris AG, a German-based forestry services company, KOMSA AG, leading service providers in the ICT industry, as well as a Managing Director of is Derossi Investment GmbH, a holding focused on sustainability and digitalization. Rob Greenfield, also known as the Trash Man or the Dude Making a Difference, is one of the Top Sustainability Influencers who is on a mission to bring a sustainable living message to the world using unusual approaches from wearing the trash he produces and foraging for food to cycling penniless across the US on a bamboo bicycle. Diese starken Frauen wollen Vorbilder sein, neue Werte vorleben und inspirieren statt missionieren. Some top sustainability Instagram influencers are reported to have made up to 8 digits in annual income due to their global reach and high level of engagement with their fans/followers across multiple social networks/platforms and through various collaborations/partnerships. This entails conserving natural resources, lowering our dependency on fossil fuels, and putting money into renewable energy sources. Now shes running a new food and lifestyle blog, Zero-Waste Chef, where she shares her fresh recipes that replace favorite packaged foods, tips onzerowaste and plastic-free living, and her occasional rants. Among others, he has helped to build the biggest MW PV Systems at Shell Solar. They are often experts in their field, and they use their Instagram platform to educate others about the importance of sustainable practices. Diandra co-founded Intersectional Environmentalism and is currently the head of its Business and Resource Development. During this event, people all over the world turn off their lights for one hour to raise awareness about climate change. Kristina Carrillo-Bucaram @FullyRawKristina. Careers, Blog Moreover, partnering with eco friendly influencers helps make sustainability more visible in mainstream media outlets like magazines or television shows by showing off eco-friendly products on these platformsmaking it easier for people to access information about living sustainably without having to search out specialized websites or publications themselves. Given the rise of social media, social media influencers have become an essential part of marketing agencies' strategies. Influencer marketing has become a powerful way for brands to reach out to their target market. With a background in industrial engineering and a MSc in production engineering and solar, Hendrik counts with more than a decade of experience in energy and a latter focus on PV. Who would have thought that a rocket scientist and medical doctor at the same time can be a thrifty person as well? Originally called the Honest Root, April later renamed her blog to The Ethical Edit where she and her sister work hand in hand to curate wearable, unique fashion for sustainability seekers. Four million subscribers* follow him on YouTube, six million on Instagram (engagement rate, Luca Tilo Scharpenberg, 26, is a YouTuber, podcaster (, his webshop. . Sustainable lifestyle blogger, and one of the best environmental influencers, Lottie, learned about sustainability first from a friend who is deeply passionate about it. When she decided to shift her focus to sustainable travel, she had in mind to travel through cities and the world in a way that leaves a meaningful impact. Feb 17, 2023 Mia Amor Mottley and Svenja Schulze. one of the most famous environmental sustainability influencers in 2022. and one of the best environmental influencers, fashion resale market is swelling, growing 21 times faster than the retail market. Xochil Lilas of Responsibly Stylish is one of those influencers who make sustainable fashion look easy-breezy! Female followers are also the majority in this case (56.8%), albeit by a much smaller margin. Vancouver- based Chelsea Webster, one of the most famous environmental sustainability influencers in 2022, is a British environmental activist, lead organizer for the Greenpeace Vancouver Local Group, and a writer. In its statement, the jury particularly praised the "Reduce, Reuse, Recycle" initiative - one of 3 pillars of our current sustainability strategy. Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. They claim to provide a simple, healthy approach to living that extends beyond the kitchen and employ gluten-free, grain-free and refined sugar-free dishes. Sustainability influencers Instagram have become extremely popular in recent years because of their dedication to sustainability and their ability to share knowledge on the topic with others. Sedona Christina, one of the top sustainability influencers, is a Canadian YouTube star based in Seattle, who is passionate about living an intentional lifestyle. As one of the top sustainability influencers, Lauren started Package Free shop in Williamsburg in 2017. KARISHMA PORWAL @_makeearthgreatagain (4,818), 95. The cases each represent a specific generic . German consumers have three priorities that apply to shopping, whether it's online or at the corner shop: shopping needs to be quick, with prompt delivery, and take account of sustainability criteria. Immy used to work as a Storyboard Producer for a small agency in London before she became a full-time content creator. An avid thrifter that she is, she loves toreworkexisting materials from secondhand shops into fashionable outfits and DIYs. Natalie @sustainablychic - a blogger and influencer that helps her readers to build a more conscious wardrobe. Posts on sustainability influencers Instagramwhether its discussing an upcoming event or sharing tips on how to live a sustainable lifestyleserve as an inspiration to others, encouraging them to make changes that can benefit both the environment and themselves. The seriousness of the global trash problem, which she discovered during her travels to different countries, has led her to establish the Zero Waste Collective, a global online community that serves as an educational hub for the zero waste lifestyle movement. In 2014, she began chronicling her zero waste journey through her blog Trash is for Tossers, which later transitioned into an online resource that provides relevant information, tips, and inspiration on reducing waste daily. This also motivated her to start her blog in 2015, with a desire to be the change and empower others to do the same. 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